What is SEO…Search Engine Optimization!

Turns out this is a very big subject. Basically, if you want the search engines…such as Google, Yahoo, Lycos, Altivista et al…to place your site on their first page of responses when someone is looking for something like your product or service…then you need to do a little fine tuning to your site in order to get them to do that…for free.

Of course you can always pay for placement at the top of a page and this works too. But you pay “per click” and it can get very expensive.  That’s also called “buying advertising” which I am sure you are familiar with.

Optimizing your site for high search ranking is a time consuming and long term strategy. The only shortcut to the top of the search engine rankings is to buy your way there…as mentioned.

To get there the old fashioned way…ha!…means researching the most improtant keywords people will use when they go to  search, getting those keywords embeded in the code of your site, making sure your site’s content reflects and re-uses those keywordsand…last but not least…getting your site linked to many other sites…or rather…having many other sites “linked back” to you.

This last item is crucial to raising your SEO ranking because it in effect…represents a vote for the wonderfulness of your site. Highly ranked sites linking to yours  tells the search engine company that lots of people like you and therefore they should rank you high as well…and put you on their first page!

Got all that?

Confused?

I feel your pain. Luckily, there’s tons of information available to do all this.

Just one example is this link… the top 50 social networking sites:

http://www.insidecrm.com/features/50-social-sites-012808/

Social Networking? Thats right. Facebook is the #2 most visited site on the Internetz…after Google!

Give us a call if you want some help  getting an SEO plan in motion.

Dave

615-690-8650