Whenever someone says “The Secret of……” fill in the blank, it usually turns out the “secret” was not a secret after all but an obvious statement of…well…the obvious. But a lot of businesses suffer from a lack of know-how when it comes to sales so I thought I’d take a stab at dispensing some “wisdom” in the area.

The first “secret” of sales is obvious yet rare to find:

Ladies: have you ever gone shopping for an outfit for a special occasion and been helped by a clerk/salesperson that really did help you find the perfect outfit? Someone who understood your need and worked to find the perfect thing for you?

Guys: Have you ever gone into the hardware store looking for the tool(s) you needed on a project and were blessedly rescued by a knowledgeable employee that not only showed you the right tools and parts but also gave you some valuable information to save you time and multiple trips back?

Both of these scenarios illustrate the first and biggest secret of sales. Caring for the customer!

Both illustrate the sales person had this quality as part of their natural way of dealing with people. It’s not phony or faked…it’s real. The salesperson that has this as part of their modus-operandi will attract customers and almost never have a down period. People will go far out of their way and even pay a higher price…just to do business with this person.

If your sales are slumping…putting emphasis on just this one point is guaranteed to help turn it around.

Written by: David LaCroix