What is SEO…Search Engine Optimization!

Turns out this is a very big subject. Basically, if you want the search engines…such as Google, Yahoo, Lycos, Altivista et al…to place your site on their first page of responses when someone is looking for something like your product or service…then you need to do a little fine tuning to your site in order to get them to do that…for free.

Of course you can always pay for placement at the top of a page and this works too. But you pay “per click” and it can get very expensive.  That’s also called “buying advertising” which I am sure you are familiar with.

Optimizing your site for high search ranking is a time consuming and long term strategy. The only shortcut to the top of the search engine rankings is to buy your way there…as mentioned.

To get there the old fashioned way…ha!…means researching the most important keywords people will use when they go to  search, getting those keywords embedded in the code of your site, making sure your site’s content reflects and re-uses those keywords and…last but not least…getting your site linked to many other sites…or rather…having many other sites “linked back” to you.

This last item is crucial to raising your SEO ranking because it in effect…represents a vote for the wonderfulness of your site. Highly ranked sites linking to yours  tells the search engine company that lots of people like you and therefore they should rank you high as well…and put you on their first page!

And it doesn't end there either. There are more technical things to be done on the "back end" of a site as well as other "front-end" things like directory submissions.

Got all that?

Confused?

I feel your pain. Luckily, there’s tons of information available to do all this.

Just one example is this link… the top 50 social networking sites:

http://www.insidecrm.com/features/50-social-sites-012808/

Social Networking? That's right. Facebook is the #2 most visited site on the Internetz…after Google, and is very helpful in driving traffic to a site!

Give us a call if you want some help  getting an SEO plan in motion.

David LaCroix

615-724-5606